Case study

Applied theory questions (2 out of 30)

The applied theory questions in this section are intended to deepen your understanding of theoretical concepts and the practical implications. You have to apply the theories that have learnt to a wide verity of business situations and come up with innovative solutions to the problems posed.

1.      A computer manufacturing company has recorded very low sales in the last two quarters. The sales personnel were not able to meet their targets. The company soon realized that its competitors were selling computers at a lower price. Suggest a solution to the problem using the system approach.

 2.      Air-cool, an air cooler manufacturing company, procures raw materials from different suppliers. The stores manager wants to use a system that will help him take a few semi-structured and unstructured decisions. He wants the system to support the selection of suppliers on the basis of price, quality, and performance, ordering and procurement costs and also the variable cost permissible if the total cost of production is Rs.10,00,000 and fixed cost is Rs. 2,00,000. Suggest a suitable system that Air-cool can use.